Ruthi Daugherty is a creative director & designer specializing in interior design, brand identity, and spatial storytelling for brands in the hospitality, food & beverage, and wellness space.
Driven by a passion for creating beautiful experiences that cultivate connection, Ruthi brings a warm, refined aesthetic to every project. Over the past 18 years, she has collaborated with brands to translate distinct visions into immersive and resonant customer journeys. Her design philosophy is deeply rooted in the textures of nature, the joy of discovery, and the art of human connection.
An avid traveler, photographer, and creative seeker, Ruthi draws endless inspiration from art, architecture, craft, nature, and beyond. She is happiest hosting gatherings for friends, exploring the globe (& her own backyard), or soaking in the beauty of a California hike. Today, she runs her boutique agency, Rad the Studio, from the quiet haven of Ojai, where she resides with her husband and two young boys just outside the energy of Los Angeles.